If you're a stay-at-home mom, starting a business from your home is a savvy move. You can still care for your kids and spend quality time with them while also earning some extra money for the household. That said, starting a business of your own requires strategic planning if you want it to be a success. This guide from Love In Motion Doula Services provides some practical pointers for stay-at-home moms who are considering becoming entrepreneurs.
Select a Mom-Friendly Business Model
Not all business models are suitable for stay-at-home moms. For example, you don't want to do something like dog walking or driving for a rideshare service since you have to be home to take care of the kids. Don't worry. There are many mom-friendly business options available. Woman’s Day notes that options include working as a virtual assistant, proofreading, writing, and flipping used goods like furniture for profit.
Write a Well-Organized Business Plan
Once you've decided what type of business you want to start, write out a business plan. This document describes your products and services, and details how your business will be run. Finder explains how to write a business plan that covers all the essential sections, like the market analysis, marketing and sales strategy, and financial projections. This document will serve as your guidebook as you get your business off the ground.
Register Your Business
It's smart to register your business as a formal legal entity with your state. This could be a sole proprietorship, limited liability company, or partnership. Registering your business as a formal legal entity offers many advantages, from simplifying your tax filing to protecting your personal liability in case your business gets into legal troubles.
Earn Credentials to Boost Your Entrepreneurial Profile
Depending on the type of business you want to start, you may need additional credentials. More generally, getting a degree like an MBA can help sharpen your business acumen, giving you the knowledge you need to succeed. Look for online programs in topics such as leadership, marketing, and management. With an online degree, you can study when and where you want, getting the flexibility you need as a working mother.
Create a Focused Work Space
When you're running a business out of your home, it's tempting to simply set up your laptop at the kitchen table or on the living room couch. However, it's important to create a distinct space for your work. This will make it easier to focus and avoid distractions. Small Business Co provides tips for creating a focus-friendly workplace at home. For instance, you want to ensure your workspace has plenty of light and that you have ergonomic furniture.
Create a Strong Business Brand and Start Marketing
Marketing is essential to attracting customers. Great marketing starts with a strong brand, which will help you stand out from the competition. Your brand also includes your visual identity, such as your logo. You don't have to pay a fancy graphic designer for your logo. Instead, you can use a free online logo maker to create an appealing design yourself. You can personalize details like the text, icon, fonts, and colors.
Creating memes to share on social media is another strategy that will graphically convey your company’s personality, and do so in a fun and entertaining way. You can try a meme generator app to create memes that are relatable or inspirational that’s sure to get customers to interact with your brand. Just make sure you make the content relevant to your business and keep it in good taste – the last thing you want is to turn people away.
Maintain Your Work-Life Balance
When you're starting a new business, it can be easy to get caught up in the process. When you're juggling entrepreneurship plus kids, this can leave little time for yourself. Make sure you're maintaining work-life balance by expanding your support network.
You may also want to look into finding a babysitter, too. Even if you don’t use them full time, having a few hours each day can make a big difference in the amount of work you can get done. Or you may even be able to carve out a little time for yourself.
Starting a business is a major undertaking—especially if you've got kids to care for, too. That said, entrepreneurship can be a great way for moms to balance child care with work, all while making some extra money. The above guide details the steps you need to get started.
Love In Motion Doula Services makes positive birth and postpartum experiences an outstanding normal for all. Connect with us today to learn more! 720-593-0014
**Written by Janice Russell**